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RETHINK combines an explorative perspective with an action-oriented policy and governance orientation. Decision-makers from the public and private sectors will be involved from the outset of the project, helping shape its implementation. The comparative analysis and synthesis will focus on issues that are highly relevant for decision-makers, including factors that enable and encourage the creation of synergies; the influence of contextual factors, and the roles of agency and institutional structures.

RETHINK will be organized as an open research process that connects with and integrates, other ongoing work. The project will facilitate informed and productive interactions between industry, government, academic institutions, civil society organizations and farmers. It provides a key and strategic opportunity for all actors involved in project implementation to contribute to developing the existing discourse about the future of European agriculture.